A consumer neuroscience reporting tool.
Data Source: Brainsights
Tools: Adobe Illustrator / Adobe InDesign / Microsoft Excel
Express Brainsights provides accessible, neuroscience insights to advertisers and content creators. The objective of this product is to offer Brainsights’ clients the ability to drive both a deeper connection with their audience and accelerate business growth at an accessible price point.
For this project, I was tasked to redesign the visual representation of Brainsights reporting. The final product had to remain a line chart due to the type of data, however, my goal was to create a new aesthetic for the tool. Brainsights had previously presented all three neuro metrics in a dark colour scheme, all on the same chart and with many overlapping images. For this tool, I simplified the design of the multi-metric chart and launched the design and communication of their new metric, Neural Engagement.
Client Testimonial: Kevin Keane, CEO and Founder, Brainsights
“Lulu took our Express Brainsights concept and through a fine attention to detail and a deep understanding of both our customer set, and brand look and feel, created a succinct and beautifully designed package that delighted our customers and prospects. This in turn helped us to grow Brainsights’ customer leads, and enable us to deliver a new product to the market.”